Venki Photography is a professional photography studio that captures the best moments of a wedding and other special occasions. They advanced us to undertake the privilege of crafting their Brand Identity and template.
Background: Venki Photography is a professional photography studio that captures the best moments of a wedding and other special occasions. They advanced us to undertake the privilege of crafting their Brand Identity and template.
Finding: Whatever occasion it is, photography plays the lead role. Photos are the memories to behold after the event and they bring back the wonderful memories each and every time we take a look at it. Our motive was to create a logo in the best possible way that has the power to not only make the memories of the photo stay in the heart of the customers but also to make this studio which took these beautiful photos to be engraved in their memories.
Brand Story: We built a very straight-forward and creative logo that has the ability to potentially summarize the purpose and motive behind Venki photography. The logo and the colour scheme we designed holds each and every small detail which holistically portrays what our client does, what is his profession and what events he would cover and most importantly his high degree of professionalism is conveyed by our single logo sketch.
Making of the Logo: We wanted to bring in the element of camera and wedding in our design. So we tried out varied ideas having love and heart as the base sketch but we realised that we had to give significant importance to the name of the person who heads the studio and that is when we finalized the monogram “V” and added intricate details to it and conveyed the whole wedding event in this letter V with the use of a tux and a bow thereby providing a platform to use in future brands as well. The wedding colours of black in a groom’s tux and white in the bride’s dress forms the theme and template. This is the colour combination we deployed in their visiting cards and letter head as well.