Coimbatore Smart City
Winning the Smart City Competition for designing the Brand Identity is a proud moment and winning the “COIMBATORE” smart city Identity Design contest that too in an audience poll is a dream come true!
Background: Winning the Smart City Competition for designing the Brand Identity is a proud moment and winning the “COIMBATORE” smart city Identity Design contest that too in an audience poll is a dream come true! The Coimbatore City Municipality Corporation came up with an interesting challenge of designing the Smart City logo, brand name and tagline for our Coimbatore. Our city is famous especially for Cotton and Climate but there are many other things Coimbatore is well-known for. In fact, every Coimbatorian must be really proud to belong to a place that has grown so much in every domain.
Our Inspiration: Born and brought up in Coimbatore, we have seen our City grow at every stage. So we couldn’t resist ourselves from taking part in this challenge. When we sat down to design, we understood that crafting an identity is not just about coming up with a fancy scheme but there is much more to it. According to us,a logo is an emotional connection because one image can convey 1000 unsaid words.
We started analysing everything about Coimbatore. From culture to language, we made sure to communicate all the information in that one Brand Identity. When looking at our design, one can understand the details very clearly.
Design Story: The C in our Identity Design stands for Coimbatore and we extended the letter to make it look like a cloud. This depicts the weather which our City is very famous for as well as Cloud in modern times means Cloud Computing, so it also conveys the transition we have made in Technology and looking a little deeper into the design, the Tamil letter “nga” would be visible. Every City has its own slang and we Coimbatorians’ use “nga” when we speak. Example-vanga which clearly portrays our Language and the letter is shaped to look like a building which adeptly conveys our advancement in Infrastructure.
From the colours we chose to the design we crafted, we made sure everything is simple enough so that the viewers are captured to look at the details rather than being enticed by the grand appearance and distracting colours.
The Blend: All these analysis and thinking wouldn’t have been possible without prior understanding and knowledge in the field. Our experience of having founded a Digital Branding Agency called Two Stones made us completely equipped and ready to par-take in this contest organised by Coimbatore Corporation. Having sketched unique Identities for various successful brands and Companies gave us the expertise to design this award winning logo.
The Outcome: The Outcome Progressing from one among the top 3 to finally winning this Prestigious Award is a moment we will always cherish and this flight wouldn’t have been made possible if not for our highly committed team of young and enthusiastic Designers, Developers and Thinkers at Two Stones who came up with excellent ideas and put-forth so much of their time and effort into crafting this logo to perfection and we are also very fortunate to thank Dr.Vijayakarthikeyan, IAS for giving us this wonderful opportunity.” We are thrilled and deeply honoured!”