When it comes to Digital Branding, the most frequently asked question is,
If I showcase my brand with a really creative and capturing logo, catchy tagline and attractive website, people are going to buy my Company’s product over my competitors thereby snowballing my sales.
Well, you might hope it is that easy. But unfortunately, it is not. Website, tagline and logo are an important part of Digital Branding which helps create that first impression and emotional connect but it is not the only criteria to boom your sales. So what should I do?
Let’s say you go to a shop and buy a gorgeous and expensive dress. You bring it back to home and put it in your closet. Is there any use if you don’t wear it anywhere out discerning that this dear dress of yours would be spoiled? The purpose you buy a dress is of course, you feel great when you wear it. But is that the only reason?
Don’t you wear it so that people look at you and say, “Wow”!
Why can’t this scenario be applicable to your brand? You hire costly UI designers and spend loads of money on your website, logo and beautify your Company for the online consumers but how will your brand attain the WOW factor if you don’t showcase your brand to the RIGHT audience?
RIGHT audience is the keyword. If you are a 20 year old, you dress like one and you can’t expect the older people to look at your posh dress and comment; you attract people of your age group and that’s the same case for your brand.
You need to platform your brand to the precise user for your brand to attain the celebrity status.
If Brand is the wise man, Brand Communication is the Master. Communicating your brand effectively to the exact buyer is the recipe for your increasing sales quotient. But, just like water takes up different forms to cater to our needs, a brand also requires various components to be fruitful with the most vital element being, effective Brand Communication.
Two Stones, shapes brands that communicate and strategies that resonate. Just like the doctor correctly diagnoses the patient by looking at him, we with our team of friendly yet proficient Digital wizards, are capable of looking at our clients and figuring out that EXTRA FUEL desired to propel your brand to the heights you want to attain.